Targeting your customers and reaching them using them is essential for doing business in China. You will need to research how your customers will find you and what your competitors are doing. To be found online in China is essential.
Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users.
It is also often noted that Qihoo search results tend to be more accurate than Baidu’s and advertising with Qihoo is also a bit cheaper. Despite once posing a real threat to Baidu’s dominance, Qihoo is still trailing Baidu in terms of overall popularity.
Qihoo Index is the keyword research tool that can be used to complement Baidu’s. Also, it doesn’t require registering an account which makes it a bit easier. Other than that, the functionality and the type of data Qihoo Index generates is quite similar to Baidu Index which was covered earlier.
Like Baidu, Qihoo Index also shows geographic distribution of searches. It seems that most iPhone 8 related searches were coming from the richest Chinese provinces and cities which reflects traditional popularity of Apple products in those areas.